2009 Sep 15 - Tue
Search Engine Optimization
In my Sept 10 article regarding my experiences with the Elation DS 575E fixture, I used the phrase
'Elation Lighting Design Spot 575E' in many different places.
It took a day or two, but if you search for that phrase, you'll find it with a page rank
of 2, only second to the Elation Lighting web site itself.
Search engine optimization is what they say it is. Embedding a series of keywords in an article
multiple times does indeed help boost an article's popularity in Google's Page Rank. The problem is...
finding the correct search terms.
The whole phrase got me that second spot, but if the words are re-arranged or
some not used, then the ranking drops dramatically. If I had used various combinations,
the Page Rank would probably come out quite different.... maybe lower, but high enough in
a larger number of word search combinations.
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