2007 Oct 21 - Sun

The Cluetrain Manifesto

Today I was introduced to The Cluetrain Manifesto: The End of Business as Usual through a NANOG posting in response to someone's quote:

I think you greatly underestimate how customers react to the truth.

A few easily reachable quotes from the full online text:

The connectedness of the Web is transforming what's inside and outside your business -- your market and your employees. 

We are not seats or eyeballs or end users or consumers.  We are human beings  -- and our reach exceeds your grasp.  Deal 
with it

Facebook is probably one of many excellent examples of how humans interact, and companies are having a hard time trying to make those sites work for themselves. hmph. Perhaps when companies learn that they are made up of humans who share and interact, maybe good things can happen.

I'm thinking that many a great open source company has learned to share what could be classified as the family jewels, and thus have profited immensely from embracing the way humans naturaly interact.

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