2007 Mar 19 - Mon

Be a Price Maker, Not a Price Taker

Benson Shapiro wrote an article at the Harvard Business School called commodity Busters: Be a Price Maker, Not a Price Taker. In the article, he very elegantly writes about the importance of differentiating oneself from the competition. Rather than competing head to head, it is wise to pick a niche and become a monopolist in ones own right.

He provides a series of steps for doing it right:

• Create customer value
• Choose your customers
• Be different
• keep it simple
• Determine customer value
• Deliver on your promise
• Be courageous

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